Author: Martina Anoé

Hotel chains focus on direct bookings - Nozio Business

01 Jul Hotel chains focus on direct bookings

Recently, even the big hotel chains have introduced changes in their marketing tactics with end consumers, investing in campaigns that encourage direct bookings. Yes indeed, after realizing that the old loyalty programs are no longer effective, even the big players in the hotel industry have decided...

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Italy as seen through the eyes of foreign travelers - Nozio Business

24 May Italy as seen through the eyes of foreign travelers

“Sei in un Paese meraviglioso” (You're in a wonderful country) is the new advertising campaign message appearing on our country's highways (a project promoted by Autostrade per l’Italia). We are indeed in Italy and we're well aware of being in one of the most visited countries...

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Captivate your Hotel's website users with pictures - Nozio Business

17 May Captivate your Hotel’s website users with pictures

Communicating emotions through images plays a vital role especially in the tourism industry, in which the product is an intangible asset. Hence, you need to impress users with your hotel's Official Website, attracting their attention and making sure they remember your brand. Try closing your eyes...

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