Author: Mauro Aiello

Revenue Management

12 Jan What is Revenue Management & how to optimize hotel revenues

The term Revenue Management is being used frequently within the hotel sector of late, with a myriad of expert consultants now working in this field. But what is revenue management for? Revenue Management, also known as Yield Management, “is a variable pricing strategy, based on understanding, anticipating...

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Rivoluzione referral

11 Jan The revolution of referrals

The results are surprising: the model for attributing value to the various digital channels followed by marketing managers was elaborated before the birth of social media, which leads them to grossly underestimate the incidence of social media in generating sales and revenue online. ...

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social network

10 Jan Social networks: + visibility = + sales?

Social networks are excellent marketing tools that allow us to reach a preset target at a contained cost. However, consistency and method are required in order to use them effectively. Using these tools allows a tourism establishment to increase the incidence of direct interaction with customers...

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Mobile travel market

09 Jan Mobile sites for Hotels and Lodgings

Given the practicality and the relentless spread of smart phone devices, the mobile version of your official website has become more than ever a necessity to render your establishment’s website available to all travelers who make use of a smart phone, with the aim of...

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Nozio Business - Direct Sales

04 Jan How to increase revenues and direct sales for your hotel

Nozio Business provides promotional support aimed at increasing your direct sales. The first step in WebAudit is a careful analysis of your hotel’s overall performance, marketing strategies and distribution policies, with the aim of evaluating the performance of your internet site and taking prompt action to...

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