Insights

Nozio & VeInteractive

29 Mar Nozio and Ve Interactive partners for the hospitality market

Venice - February 2016 Nozio Business, a national Hotel Marketing company, signed a strategic partnership with Ve Interactive, a leading company in tech solutions for increased online efficiency. The partners' common goal is to provide hoteliers with the tools to encourage direct online reservations, thus increasing hotels'...

Read More
OTA vs. Hotel

19 Jan “No to the equal tariffs imposed unilaterally by intermediary channels”: analysis of the second point of the HOTREC manifesto

The HOTREC manifesto (European trade association of hotels, restaurants & cafes) is a cornerstone for tourist establishments that want to reduce their dependence on large intermediation firms. The document lists the conditions on which relationships between hotels and intermediaries should be based, bringing decision making...

Read More
Nozio Premium - hotel advertising

19 Jan Nozio Premium – Total Advertising & Price

TripAdvisor, Trivago, Google, Kayak, Hotelsfinder… how to choose the right portal to promote your hotel? Choose them all! A multi-channel marketing campaign for your hotel aimed at meeting the search habits of travelers, who now make use of a multitude of sites to search and book...

Read More

18 Jan Trivago Direct Booking

A product to promote your hotel business lets you increase visibility and direct sales, completing with the largest international OTA. visibility ROI high Increse direct sales It’s easy! With Nozio Business professional consulting, your hotel can plan a PPC (Pay Per Click) campaign based on your...

Read More
Google Hotel Finder

17 Jan Google Hotel Finder

Lately, we’ve witnessed a change in the online tourism market: large OTAs (online travel agencies) have been gaining ground against meta search engines such as Kayak, Trivago, and recently Google Hotel Finder. What is a metasearch engine and how does it work? ...

Read More
Google HPA_en

14 Jan Google HPA – Hotel Price Ads

Availability and prices from your Official Website in real time on Google? A new service for hotel owners who want to take advantage of direct sales and benefit from visibility on the most well-known search engine. ...

Read More
Revenue Management

12 Jan What is Revenue Management & how to optimize hotel revenues

The term Revenue Management is being used frequently within the hotel sector of late, with a myriad of expert consultants now working in this field. But what is revenue management for? Revenue Management, also known as Yield Management, “is a variable pricing strategy, based on understanding, anticipating...

Read More

11 Jan The revolution of referrals

The results are surprising: the model for attributing value to the various digital channels followed by marketing managers was elaborated before the birth of social media, which leads them to grossly underestimate the incidence of social media in generating sales and revenue online. ...

Read More