07 Jan Reputation Manager – the tool for managing your hotel’s brand reputation
Are you aware of your hotel’s brand reputation? Do you have the tools to manage it?
In a market as complex and fragmented as the tourism sector, enriched by content generated by users (UGC) over dozens of different platforms such as TripAdvisor, Trivago, Google Hotel Finder, social networks, blogs, etc., it has become necessary to make use of an efficient tool for effectively monitoring your brand reputation. Analyzing your online reputation within an overall web marketing strategy is essential towards operating in a proactive manner, with the goal of engaging loyal or potential customers.
The choices of users are always more influenced by the opinions of other travelers diffused over the Internet: awareness of online reviews is provides an opportunity for valid market research, directly from the reference target, with the aim of optimizing the services offered.
Through a unique software application, Reputation Manager in the Basic, Pro or Advanced versions, Nozio Business allows for the monitoring of comments and opinions entered on different portals, setting a semantic analysis, creating reports with the data observed, or drawing comparisons with direct competitors.Practical and functional management.
Discover with our consultants all the opportunities provided by Reputation Manager for managing and optimizing the brand reputation of your establishment.CLICK HERE