08 Jan Hoteliers “trapped”. Evolution of distribution over the past decade
In both cases, all have had to come to grips with the radical changes caused by: a rapid evolution in technology, social changes, the birth of low-cost airlines, all of which are factors which have completely revolutionized our travel experience (and bookings), putting a heavy strain on entrepreneurs in the industry. Hoteliers who sensed this revolution at its inception have managed to effectively respond to evolutions in the market. Contrarily, those who haven’t dedicated time to getting up-to-date on the evolution of the world wide web found themselves having to admit that the old sales methods were no longer viable.
Opting for a rapid and radical intervention was the only possible solution, but more often than not it proved difficult to pinpoint the right moves to apply. This Internet race also witnessed the appearance of a multitude of online tourist portals that attracted hotel managers, proposing unpresumptuous commissions that initially generated a great deal of visibility and high revenues; over time, however, the initial assumptions came to pass and the benefits were reduced. Hoteliers witnessed a rapid increase in competitors, and OTAs (Online Travel Agencies) led to a loss of positioning for official websites, thanks to advertising based on the name of establishments.
It was at this crucial stage that Nozio Business, aware of the problem issues of hoteliers, offered its services as a strategic consultant to analyze their needs and modify their modus operandi in order to optimize and reduce work times, thanks also to highly specialized technology tools (simplified and efficient back office management; Marketing, E-commerce and Pricing solutions, management of statistical data, etc.), with the aim of creating new sales opportunities and growing profit margins.
Image credit: A. Jones