Author: Mauro Aiello

Metasearch Marketing Advertising - Nozio Premium e Skyscanner

15 Jun News: Nozio Premium + Skyscanner

The metasearch advertising platform Nozio Premium - Advertising & Price has added an additional portal: you can now publish your hotel rates on Skyscanner! Skyscanner currently boasts over 50 million monthly users, offering its services in more than 30 different languages, and is especially effective in...

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How do european travelers use metasearch engines - Nozio Business

14 Jun How do European travelers use metasearch engines?

In recent years, hotel marketing strategies on the Internet have begun to incorporate metasearch engines: these platforms are dedicated to searching and comparing prices for hotel rooms, airline tickets and other tourism services. Since they've made their appearance in the online tourism market, metasearch engines have...

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Increase the visibility of your hotel's official website beyond OTAs - Nozio Business

31 May Increase the visibility of your hotel’s official website beyond OTAs

Visibility is a sensitive issue in terms of a hotel's marketing strategy. Indeed, with our ATTRACT» CONVERT» SHARE hotel marketing strategy, ATTRACT refers to activities aimed at increasing visibility on the Internet with the aim of bringing highly qualified traffic to the hotel's official website. OTAs (Online Travel...

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Italy as seen through the eyes of foreign travelers - Nozio Business

24 May Italy as seen through the eyes of foreign travelers

“Sei in un Paese meraviglioso” (You're in a wonderful country) is the new advertising campaign message appearing on our country's highways (a project promoted by Autostrade per l’Italia). We are indeed in Italy and we're well aware of being in one of the most visited countries...

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Captivate your Hotel's website users with pictures - Nozio Business

17 May Captivate your Hotel’s website users with pictures

Communicating emotions through images plays a vital role especially in the tourism industry, in which the product is an intangible asset. Hence, you need to impress users with your hotel's Official Website, attracting their attention and making sure they remember your brand. Try closing your eyes...

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3 lessons to learn from startups - Nozio Business

16 May 3 lessons to learn from startups

The excessive amount of control that OTAs (Online Travel Agency) have over the online distribution market has created the need for accommodations to adopt technological and strategic solutions aimed at increasing revenue through direct channels. For this reason, they must have new ideas for planning innovative...

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5 ways to turn OTA customers into direct bookings

10 May 5 ways to turn OTA customers into direct bookings

You must have heard it said that travelers who book a hotel room via an OTA (Online Travel Angecy) remain customers of the OTA itself and are unlikely to come book a room from your most profitable channel, your Official Site. It's not unusual to find...

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