According to research conducted by Hotels.com, 40% of Italians book their hotels from their phones. The global rate reaches 42%. The study involved 9,200 travelers from 31 different countries, and the picture that emerges is clear: mobile devices have profoundly changed the habits of travelers. In general,...
The metasearch advertising platform Nozio Premium - Advertising & Price has added an additional portal: you can now publish your hotel rates on Skyscanner! Skyscanner currently boasts over 50 million monthly users, offering its services in more than 30 different languages, and is especially effective in...
In recent years, hotel marketing strategies on the Internet have begun to incorporate metasearch engines: these platforms are dedicated to searching and comparing prices for hotel rooms, airline tickets and other tourism services. Since they've made their appearance in the online tourism market, metasearch engines have...
Visibility is a sensitive issue in terms of a hotel's marketing strategy. Indeed, with our ATTRACT» CONVERT» SHARE hotel marketing strategy, ATTRACT refers to activities aimed at increasing visibility on the Internet with the aim of bringing highly qualified traffic to the hotel's official website. OTAs (Online Travel...
“Sei in un Paese meraviglioso” (You're in a wonderful country) is the new advertising campaign message appearing on our country's highways (a project promoted by Autostrade per l’Italia). We are indeed in Italy and we're well aware of being in one of the most visited countries...
Communicating emotions through images plays a vital role especially in the tourism industry, in which the product is an intangible asset. Hence, you need to impress users with your hotel's Official Website, attracting their attention and making sure they remember your brand. Try closing your eyes...
The excessive amount of control that OTAs (Online Travel Agency) have over the online distribution market has created the need for accommodations to adopt technological and strategic solutions aimed at increasing revenue through direct channels. For this reason, they must have new ideas for planning innovative...
You must have heard it said that travelers who book a hotel room via an OTA (Online Travel Angecy) remain customers of the OTA itself and are unlikely to come book a room from your most profitable channel, your Official Site. It's not unusual to find...
Shopping cart abandonment is a daily curse for all businesses operating in online shopping, be it for a hotel room, a pair of shoes or the latest Smartphone. According to some recent statistics for the travel industry, the average number of users who abandon their shopping...
Every hotel owner at some point has come up against negative feedback that affects the management of Brand Reputation at their establishment. If the negative review is from a friend or family member or neighbour of the dissatisfied guest, the hotel owner is often unaware...
