Il Responsive Design è una tecnica evoluta di web design per la realizzazione di siti web in grado di adattarsi automaticamente ai device con i quali vengono visualizzati. Il layout dei siti web si modifica in modo automatico in...
Direct online bookings are considered as being the main distributive channel for independent hotels in the United States and other major markets in Europe: France, Germany, Italy, Spain and the United Kingdom. This is what Phocuswright has stated in a recent report. While on the one hand...
Starting early May, Google has announced that it will once again alter the algorithm that manages the ranking of mobile search results, increasing the importance of website compatibility with mobile devices. Website not optimized for mobile devices = penalty in organic search results from mobile devices! All...
VENICE - April 2015 - Nozio Business is pleased to announce that it has signed a strategic partnership with Flip.to, a US brand advocate. Thanks to this collaboration, the brand advocacy platform Flip.to will be integrated with the Booking Engine Nozio V2. The Booking Engine Nozio V2...
Venice - February 2016 Nozio Business, a national Hotel Marketing company, signed a strategic partnership with Ve Interactive, a leading company in tech solutions for increased online efficiency. The partners' common goal is to provide hoteliers with the tools to encourage direct online reservations, thus increasing hotels'...
There are currently 2 billion smart phones being used worldwide. According to the Mobility Report by Ericsson, the Swedish telecommunications giant, 9.3 billion SIMs will be active by 2019 and, in particular, of these 5.6 billion will be associated to a smart phone. With these statistics...
TripAdvisor has recently sealed a new deal with the credit card giant American Express to increase the reliability of its reviews. This agreement allows Amex card holders to take advantage of discounts and up-to-date information on tourism destinations.. What does this mean for hoteliers? It means...
The HOTREC manifesto (European trade association of hotels, restaurants & cafes) is a cornerstone for tourist establishments that want to reduce their dependence on large intermediation firms. The document lists the conditions on which relationships between hotels and intermediaries should be based, bringing decision making...
TripAdvisor, Trivago, Google, Kayak, Hotelsfinder… how to choose the right portal to promote your hotel? Choose them all! A multi-channel marketing campaign for your hotel aimed at meeting the search habits of travelers, who now make use of a multitude of sites to search and book...
In May 2012, HOTREC (the European Trade Association of Hotels, Restaurants & Cafes) published on the Internet a 19 point manifesto listing the policies hotel managers should adopt against OTAs (Online Travel Agencies – i.e. large scale travel agencies such as Expedia and Booking). To...
