A common challenge that many independent hoteliers and consultants of the hospitality sector have to face is to balance the relationship between direct and indirect booking. The threat of OTAs (Online Travel Agency) in undermining a possible share of revenues associated with the opportunity of establishing...
As it does every year, Google has published the results of its research on tourism in orde to share the changing digital habits of travelers, with the market. Thanks to the huge amount of data in its possession, Google manages to provide us with detailed results...
"4 out of 5 tourists make their travel bookings online." This according to a study conducted by the Digital Innovation Observatory for Tourism at the Politecnico di Milano. The data confirm that Italian tourists are using online digital tools to search, plan and above all book...
Remember when you glanced at that website and feared for your eyesight? You felt lost and confused, because you couldn't figure out where to find the information you needed. What if the same thing also happened to travelers visiting your hotel's official website? You've probably underestimated the...
When planning your Internet marketing strategy, the aim should be not just to draw up a profile of potential customers, but above all to study how potential customers respond to certain stimuli. It is only by being aware of the psychological reactions to certain stimuli...
According to the latest data, up to 1.65 billion users access Facebook at least once a month, while 1.09 billion users log on to the social network actively on a daily basis. Restricting these statistics to Italy alone, the figures amount to 28 million Italians...
Google claims that more than 1 billion people use the Google Maps app and almost one third of the total research carried out on smartphones is for locations. It is so easy to predict that in the nearest future Google Maps will become a true link...
July 26, 2016 – Travel Appeal, a benchmark in Italy for analyzing Big Data in the tourism sector, and Nozio Business, a historical digital company operating in the hospitality industry, have signed an agreement that guarantees Nozio’s clients the opportunity to take advantage of indexes,...
Recently, even the big hotel chains have introduced changes in their marketing tactics with end consumers, investing in campaigns that encourage direct bookings. Yes indeed, after realizing that the old loyalty programs are no longer effective, even the big players in the hotel industry have decided...
The excessive amount of control that OTAs (Online Travel Agency) have over the online distribution market has created the need for accommodations to adopt technological and strategic solutions aimed at increasing revenue through direct channels. For this reason, they must have new ideas for planning innovative...