14 Jan Google HPA – Hotel Price Ads
Availability and prices from your Official Website in real time on Google?
A new service for hotel owners who want to take advantage of direct sales and benefit from visibility on the most well-known search engine.
Google HPA lets you view prices and availability for a defined period within organic Google searches and Google Map pages. By clicking on a hotel link, the user can view the published price list. There will also be a link to the Official Website’s online reservation system with prices and availability where users can book their stay directly. The service is managed as a simple budget PPC campaign. When users click on your link, the clicks will be deducted from your initial budget.
Why use the Google HPA service?
– conversions estimated at 3%;
– millions of travelers use Google and Google Maps daily to plan their trips and/or hotel stays;
– focus investments on a target that often books a stay in a particular place and for a specific arrival/departure date;
– maximum your hotel’s competing with large international OTA;
– stand out from your competition.