Turn satisfied customers into ambassadors of your Hotel
Nowadays, sharing experiences is one of the most popular activities among internet users. Your customers are your first Ambassadors, the most enthusiastic supporters, those who can speak well of their experience with all their friends. It is estimated that Brand Ambassadors are 50% more influential than normal customers. Ambassadors trigger “word of mouth”.
Interacting and engaging travellers is the strategy to trigger the virtuous circle of viral word of mouth on social medias. The “listening” phase of your customers’ opinions is also of great importance. Reviews on portals such as TripAdvisor or Booking.com play a key role in the traveller selection process and therefore you need to know what your Brand Reputation is on the web. Don’t underestimate the influence of social channels…travellers of the digital era don’t!
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